Creating Value from Partnership - 01444 450911
At Affinity Solutions we have built a team of professional and experienced consultants who are passionate about affinity marketing and combine creativity with a pragmatic approach. By developing innovative and forward thinking partnerships we deliver real competitive advantage to our clients, boosting their brand equity and contributing directly to their bottom line. Experts in our field, we have been helping our clients to add value to their businesses and organisations since 1995.
Our team’s backgrounds span an impressive array of industries including the insurance, not for profit, banking, commercial finance, travel and life stage sectors. Our strategic approach leverages this industry breadth and blends it with market analysis, intelligence and knowledge of the partnership market to deliver proven methodologies and expert advice to our clients. The results are exciting new links with like-minded and complementary organisations which place you ahead of the competition. Since 2006 Affinity Solutions has been a fully-owned subsidiary of Fortis (UK) Ltd.
Oakfield House
35 Perrymount Road
Haywards Heath
West Sussex
RH16 3BW
Registered in England
Company number: 05372692
VAT number: 4115162 01
(a wholly-owned subsidiary of Fortis (UK) Ltd)
Junction secures five
year deal with banking giant
Published 5th October
2009
Junction has secured a five year contract with Santander to deliver a new online home insurance product, plus add-ons including legal expenses and home emergency cover. Under the deal the affinity specialist will provide one of the banking group's first ‘Santander' branded insurance products in the UK market. Santander Home Insurance is available via the Alliance & Leicester and Abbey websites. In addition to managing direct online business, Junction will be responsible for placing the Santander home insurance product on the UK's top aggregators. The Santander home insurance product uses an open panel model, with Axa, Groupama, RSA and Zurich among the underwriters. Peter Thompson, managing director of Junction, said: "Santander is now the UK's third largest bank in terms of deposits. We are proud to be working with such a major player in the marketplace to deliver a quality home product. With its high profile marketing campaign around the rebrand, Santander is gaining strong brand recognition so we expect a good performance both on aggregators and direct online." Miguel Sard, CEO, Santander Insurance Services, said: "We have been selling home insurance to customers for some time, but wanted to harness the potential of the online marketplace. Consumers are now much more likely to research and buy insurance via aggregators and direct websites. Junction's market leadership and expertise in this area will enable us to benefit from a whole new distribution channel."
Phones4u launches
Mastercard prepaid cards
Published 4th August 2009
Phones4U is to go head-to-head
with O2 in the financial services market, with the launch of two Mastercard
prepaid cards. The mobile retailer will target ethnic minorities and
lower socio-economic communities with the Escape card, and 13-to-18 year old
consumers with its Neon card. The launch of the new prepaid card this
month will roll out progressively across its 450 stores in the UK.
Managing director of EZ Pay, which owns Phones4u, Paul Smith, says marketing
activity will be led by social media and heavyweight PR activity. There will
also be radio promotions and advertorials and competitions in magazine titles
such as Nuts, Take a Break and Woman’s Own. Smith says the major point of
difference between the Phones4u and O2 services is that only O2 customers will
be able to use its prepaid cards, while the former will not limit the offering
to customers belonging to a certain mobile operator.