A: The basis of ensuring a fair and transparent tender process lies within the effective planning, communication and measurement of tender responses.
Q: How has the economy affected affinity marketing practice?
May 11th, 2010A: The economy has brought pressures on both the balance sheets of organisations and the pockets of consumers, presenting both opportunity and risk with affinity marketing practice.
Aggregators and Affinity Groups – A cautionary tale?
May 11th, 2010Affinity groups wishing to maximise their income from selling insurance are increasingly keen to appear on aggregator websites. The emergence of brands such as confused.com, moneysupermarket.com and comparethemarket.com has been phenomenal and in 2009, Datamonitor estimated that 52% of all car insurance and 10% of all home insurance sales were made through aggregator sites. These figures are expected to grow in 2010 and 2011.
No accident for Spanish football fans – BBVA Seguros and LFP provide free insurance cover
May 11th, 2010Spanish bancassurer BBVA Seguros and Spain’s professional football league, LFP, have signed an agreement under which all fans attending first division Liga BBVA and second division Liga adelante matches will be covered by free accident insurance merely by virtue of being a season ticket holder or possessing a regular match ticket.
One small step for Virgin Money retail banking dream
May 11th, 2010Virgin Money has stepped up plans for a UK retail banking business with the £12.3m acquisition of Church House Trust (CHT), injecting £37.3m of new capital into the company.
O2 reaps the rewards of partnership strategy
May 11th, 2010Capitalising on its O2 Money partnership with RBS-owned NatWest, O2 has partnered with Mondial Assistance to include travel insurance as part of its proposition.
Equity wins affinity motor deal with Abbey
March 29th, 2010Equity Direct Broking has signed an affinity partnership agreement with Santander Insurance Services UK.
Phones4u launches Mastercard prepaid cards
March 29th, 2010Phones4U is to go head-to-head with O2 in the financial services market, with the launch of two Mastercard prepaid cards.
Asda teams up with cashback site Quidco
March 29th, 2010Asda is teaming up with online cashback site Quidco.com to offer customers money back on grocery shopping for the first time.