SITUATION
- The Green Insurance Company required consultancy input for a direct-to-consumer offering. The business was considering a mixed model by assessing whether partnerships are a suitable distribution method
TASK
- Affinity Solutions focused on strategy and concept development, target identification and prioritisation
ACTION
- Ensure The Green Insurance Company was duly equipped to manage partners and their customers. This included:
- Concept development & establishing partnership criteria
- Prospect identification and appraisal
- Proposition testing
- Identify potential issues which may limit optimal performance at an early stage and suggest action plans to address any problems prior to implementation
- Identification of potential target organisations
- Report highlighting the response of potential green organisations to The Green Insurance Company’s proposition.
RESULT
- Affinity Solutions identified and successfully negotiated four strategic partnerships over a cross section of environmental sub sectors, thus significantly enhancing the client’s distribution bandwidth
