Affinity Solutions

	Bob Hand - Chairman Bob Hand formed Affinity Solutions in 1995 after more than 15 years in various affinity marketing positions, including Affinity Schemes Director for Bain Hogg (now Aon) and Managing Director of Age Concern Enterprises. He has also worked for both a trade union and a motor manufacturer in affinity related positions. Bob is an acknowledged expert in all aspects of affinity marketing and has advised a number of major organisations on affinity marketing strategy, including Marks and Spencer, Save The Children, Boots, Cancer Research UK, and Lloyds TSB. In his spare time Bob is a devoted StokeCity supporter, so is familiar with both triumph and, more often, adversity!
	Neil Batley - Managing Director Neil is the Managing Director of Affinity Solutions, and has over 20 years experience in financial services. He has worked in the composite and Lloyds insurance markets and has experience of underwriting and marketing, concentrating on partnerships with financial institutions and affinity groups. Since joining Affinity Solutions, Neil has managed and directed a number of strategic partnership projects with major clients including Air Miles, Morgan Stanley, Guardian Newspapers, WWF and Standard Life Healthcare. Neil is a keen hill walker having completed over 220 Scottish Munros and is an FA qualified football coach.
	Paul Bridgwater - Principal Consultant Paul joined Affinity Solutions in 2005, from Royal Bank of Scotland Group where he undertook a range of sales and marketing roles. Prior to working at RBS, Paul undertook postgraduate research in the philosophy of psychology at the University of London. During his time at Affinity Solutions, Paul has delivered strategic partnership projects and business development programmes across a range of industry sectors. Organisations he has worked with include American Express, Associated Newspapers, Britannia Building Society, Hiscox, Mastercard, Police Mutual, Telegraph Media Group, Skipton Financial Services and WWF. Outside of work Paul is a keen cook and fan of pop music.
	Dawn Albery - Senior Consultant Dawn Albery joined Affinity Solutions from Family Assurance where she managed the Affinity Marketing Department, with responsibility for establishing new partnerships and key account management. Dawn specialised in Lifestage Marketing for her MA and has worked with clients from a range of sectors including the Mirror, Standard Life, Airmiles, Save the Children and Morgan Stanley. She enjoys spending time with her young children, making things and generally pretending that she is still a youngster! She is chair of her local PTA and enjoys any excuse to socialize.
	Bernadette Adamic - Consultant Bernadette has an honours degree in Business with Marketing from the University of Brighton. She is an Associate of The Chartered Institute of Marketing and joined Affinity Solutions in late 2006, from GMAC Commercial Finance where she was involved in a number of campaign related activities. In her time there she was responsible for setting up the first affinity partnership. During her time at Affinity Solutions, Bernadette has been responsible for delivering partnership programmes across a wide range of industry sectors. Organisations that she has worked with include Britannia Building Society, The Green Insurance Company, The Police Foundation and Associated Newspapers. Bernadette is extremely passionate about music and hosts a monthly radio show that concentrates on new and underground music of different genres. She also enjoys travelling the world and is fluent in Italian.
	Alex Graham- Consultant Alex has an honours degree in Mathematics and Management from Loughborough University and has attained the Certificate in Financial Planning. Alex joined Affinity Solutions in 2008 following the Retail Graduate Scheme with the Royal Bank of Scotland Group, where he undertook placements in Commercial Planning, Financial Strategy, Project Management and Private Banking. In his time at RBS, Alex developed financial models for use in direct marketing and sales optimisation, managed a highly targeted marketing campaign and in his last role, was a Private Banking Relationship Manager. Alex is a keen surfer, is fluent in French and has spent several months travelling around South-East Asia and North America.
	Christine Cross - Office Manager Chris joined Affinity Solutions in 2006 as Office Manager, having a long track record of similar roles within a Consultancy environment in the City. Chris provides vital administration and management skills to the Affinity Solutions team, and is responsible for the smooth running of our recently re-furbished offices. She is an enthusiastic sportswoman, and as well as walking and skiing plays tennis and squash to a high level.
	Marc McMaster – Analyst Marc joined Affinity Solutions as a marketing placement student from the University of the West of England where he is reading for a BA Hons degree in Business Studies. His responsibilities include updating the Affinity Solutions team on key developments in the affinity market place by researching and maintaining information, and developing financial and analytical models. Marc also retains an active social life, enjoying live concerts, music events and various sports. He is a keen football enthusiast, playing for a couple of local teams as well as following the mighty Manchester United! Before starting University, Marc spent part of his gap year travelling around Thailand, Australia and the USA.